It's every website owner's dream to rank ranked # 1 on Google. And so everyone wants to know how to reach that top spot for their targeted keywords. But how can you know the path to position # 1 when Google changes that "number one" in SERP often means.
That's why small SEO tools are keeping this guide together to help you navigate on your way to the top.
But there is a question:
Why is the top ranking on GOOGLE critical?
Search engines have rated the most reliable source to find information in the world, organic tours remain the most valuable traffic. reason? Organic traffic includes conversion-ready, busy visitors who are already sold on your topic. You are not trying to force them to your words, they are already looking for your content. Search engines send the most traffic to 300% of websites killing social media, but to take full advantage of the opportunity, you have to be in the first page of search results.
Why? Research shows that almost 75% of users never click on the first page of search results.
Why SEO is Important
Another study shows that results in # 1 get more clicks than the results of other positions.
Of course, the # 1 ranking in Google receives an average 36.4% click-through rate (CTR), while the second-page ranking receives 1.5% CTR.
Thus, reaching that top position will increase the traffic to your website and potential for sales. Also, we have found that the payment in the orange list SERP gets more clicks than ADS.
Now, the fact is that the load of the top ranking pack values and benefits opens the door for such competition. It asks another question:
Ranking on Google is easy
We're going, to be frank with you, friend:
The hard, cold truth is that the rank is not easy for the number one ...
... especially for those popular keywords that are being targeted by industry heavyweights. If you are just starting now then it's worse. The most important and knowledgeable marketers also struggle with achieving top ranking positions due to the competition factor associated with the most important conditions. Almost every industry already has long-running players who have been publishing content over the years, thousands of backlinks, and are doing SEO like a boss.
Some of these top competitors are in the domain of 90+ domain officials and he is going to blow a new entry out of the water alone. So with a little domain authority, as a "newbie", a small backlink profile, and not so much piece of material, you have to do something different to get any traction. You have to adjust your strategy and make a really purposeful effort for your targeted keywords.
But first of all, decide that you want to rank number one.
Do you want to rank # 1 on GOOGLE?
Your business name
Your service in your city
Your service in your country
Your service or product industry-wide
Industry Keywords
Each of these has a "level of difficulty" from "easy" to "extremely tough" and requires certain input to get it. For example, it's usually easier to rank # 1 for your business name, and choosing a unique brand name will make a long way to see you there. In contrast, Ranking # 1 is practically difficult for your service or product industry-wide because many businesses are competing for the same search term. Thus, it takes more than keywording but advanced customization such as quality optimization.
After deciding what to rank, it is time to decide "how" - that is, how do you want to rank?
Generally, there are some common ways to get a place. These are:
Natural / Organic listings (usually free and featured snippets, blogs, local listings, news, images, videos, maps, locations, and social updates are included.
Paid Google ads
It has been found that organic listings are the most valuable because you do not pay per click and you get a lot of traffic through organic search.
Keeping this in mind, the remaining steps in this post will focus on Ranking # 1, respectively.
What is the rank # 1 on GOOGLE
First of all, you have to follow the rules.
You want to rank on Google Google has rules for you. If you have to rank, then you have to follow the rules. easy!
Google's Webmaster Guidelines clearly document the practices Google approves and they do not.
For example, in those terms and conditions, Google makes it clear that they
"We strongly encourage you to pay a lot of attention to the quality guidelines given below, which outline some of the illegal practices that can be completely removed from the Google index or otherwise algorithmic or manual spam actions If a site has been affected by spam action, then it may no longer be on Google.com or on any of Google's partner sites. May not appear in Namon. "GOOGLE 2018
So if you're targeting the # 1 spot on your platform, then you have to stay within Google's orb. They own it, remember!
To get started, Google has used Google-provided tools (Google Search Console, Google My Business, etc.) to configure your website to meet your best practices.
Google Search Console
Configuring your website to meet Google's needs is a condition for you to do well on the SERP.
The ranking is at the top position about competition and Google recognizes it. The words you want to rank, the more popular and the more focused you focus on the place you want to rank, the more the level of competition you will face. This is a competition that Google will use to rate your site ... which means that your ranking indirectly depends on what your competitors do or do not do. So to run a successful SEO, you have to understand the competitive scenario.
As a small business, you do not want to compete against big organizations with insulting marketing budgets. Of course, it is possible to pull them out using strategic SEO practices, but chances are you will lose [your time and money] to deal with these veterans.
This is the reason why focusing first on a niche is very important.
Instead of trying to compete with popular companies for popular keywords, get down and become "big fish in a small pond." Once you adjust your strategy to focus on a particular area of the market, it will be easy to rank fast for any specific keyword relevant to your new strategy.
And talking about the keyword:
As you read above, you should not try to compete for highly popular keywords. They are taken by big competitors and probably may not be easy. A good place to start is to target and dominate long-tail keywords. They are very less competitive and have the ability to transform better than those with small tails.
Small tail versus long tail
Apart from this, there are more long-tailed keywords than big, popular short-tail key conditions. Then finding them will not be a problem.
While a top short tail keyword can drive much traffic, there may not be a long tail keyword. Then move them to a bunch. When you do, you can get a lot of traffic from a set of long-tailed keywords.
In essence, if done well, then the summation of long-tailed keywords can run a lot of traffic in comparison to those of the popular short-tail.
Amazon makes 57% of their sales with long-tailed keywords.
Amazon Sales Graph
Amazon's sales have long been on the trend of development, which relates to the decision of the company to embrace the long tail adaptation.
Amazon Internet sales in perspective
The search for long tail also makes most of the searches on Google. Search giant estimates that 70% of search traffic is from long-tail keywords
Long tail keyword graph
The reason for this is that long-tailed keyword searchers look for specific information, while short-tail keywords are more general.
Here's an example:
Short-tail keyword: "WordPress theme"
Long tail keyword: "Free Responsive WordPress Theme for Blog"
Small tail and long tail keywords
You should target these long tailed keywords because they are easy to rank, and can drive a "good" amount of good traffic. And this means that they will usually take less time, less money, and less competition.
Need help with keywords? Check out our free keyword suggestion tool which is trusted by hundreds of thousands of people.
Google says:
"Creating attractive and useful content will probably affect your website more than any other factors." Google, 2018 If you want to rank on top, you will not be able to do this without content. Therefore, you need to continually and regularly publish and publish the content ... a lot.
View content as a substance that links your site to Google's # 1 position.
But do not add content to it; Make your content useful, valuable, high quality, relevant, unique, and attractive.
Content is king
Such content will help you promote your rankings in three rankings:
First of all, more content means more keywords, and therefore Google will have your keyword in the search results.
We recommend that you write more posts than your competitors. This is so important because:
One, by writing more posts, you usually get a better shot to push your competitors. When Google notices that you are publishing a lot more valuable piece of content than your competitors, they will push your more content to higher positions. So if your opponents are writing 16+ posts per month (which is the average number of most blog posts published per month), then writing 5-10 posts in one month will not cut it off. You can not expect to get out of at least one competitor or catch the industry leader.
Two, the more content you write, the more pages that are indexed, and the more traffic you bring to your site. Then, the more people that come to your site, the higher your popularity and the gaining recognition as a Google ranking factor and thus pushing your site upwards.
In essence, you have to write, like your business depends on it ... because, on the basis of the figures, it does!
And this old style cannot be a 500-word blog post that you slap together in an hour. According to the study, the top results of Google (First Page) have an average of 189 words.
Content total word count
On-Page SEO (aka, on-page optimization) is still considered to be one of the most useful search engine optimizations. It will be a DISSERVICE to choose the right keywords, create useful content, and then do nothing to optimize for the best possible position in the SERP.
If you did not know, SEO on the page included optimization of elements within your website including content, site speed, visual element, meta tag, meta description, permalink structure, internal link etc.
On page SEO
On-Page SEO is essential for your pages to be indexed and they are eligible for top positions as well as traffic and engagement.
For example, customizing headlines and meta descriptions for searchers could result in a 10% increase in click-through-rate (CTR). And an increase in CTR means that you are on your way to high rankings because Google Rankbren loves high CTR.
On-Page SEO does not have to do everything. In fact, the second side of SEO is equally important.
It is called off-page optimization and to claim better SERP ranking, you have to do with whatever you need to do from your website.
Off-page SEO
Off-Page SEO includes things like Social Signal Optimization and Local SEO, most of which include link building activities. If anything bigger players can use to beat the small players, then they will have their scalps of backlinks.
Backlinks are so important that Google even says one of their top three ranking indicators along with content and rank braid. For the best backlink analysis, see our Freemium Backlink Tool.
To console ... Ranking # 1 is more than climbing
After climbing the top, you have to find a way to stay there. Competitors are continuously disputing for the same place and there may be a drop in any wrong way on your part. Now, if you want to claim top spot without having quality links and relevant content in a competitive industry with enough time, it can increase Google red flag.
The sites that reach the top using low-quality techniques, but have come back, sometimes even up to 3 pages. It can be in a few months period or at a time. Some get released while some manually get spam actions.
If you are at the top of a competitive result, you can bet that the competitors will try to do everything under your power to take it over you. But it does not stop there; Google will look at your site as well. This could mean that your site has a deep algorithmic analysis or even a manual review. There are thousands of manual reviewers in Google that rate the quality of results pages and sites that are included in them.
Below are some low-quality signals looking for Google reviewers:
Malicious, harmful, or misleading practices
Bad user experience
Counterfeit or incorrect information
Lack of unreliability and reliability
Negative reputation and bad reviews
Auto-generated content
Irregular websites
A website that contains many spammy comments
Bad page design
Filling of keywords
even more.
You must try as much as possible to keep these practices in place # 1 to keep these practices away.
That's why small SEO tools are keeping this guide together to help you navigate on your way to the top.
Get # 1 on Google
But there is a question:
Why is the top ranking on GOOGLE critical?
Search engines have rated the most reliable source to find information in the world, organic tours remain the most valuable traffic. reason? Organic traffic includes conversion-ready, busy visitors who are already sold on your topic. You are not trying to force them to your words, they are already looking for your content. Search engines send the most traffic to 300% of websites killing social media, but to take full advantage of the opportunity, you have to be in the first page of search results.
Why? Research shows that almost 75% of users never click on the first page of search results.
Why SEO is Important
Another study shows that results in # 1 get more clicks than the results of other positions.
Of course, the # 1 ranking in Google receives an average 36.4% click-through rate (CTR), while the second-page ranking receives 1.5% CTR.
Organic click-through rate
Thus, reaching that top position will increase the traffic to your website and potential for sales. Also, we have found that the payment in the orange list SERP gets more clicks than ADS.
Payment vs. organic
Now, the fact is that the load of the top ranking pack values and benefits opens the door for such competition. It asks another question:
Ranking on Google is easy
How easy is Rank # 1 on GOOGLE?
We're going, to be frank with you, friend:
The hard, cold truth is that the rank is not easy for the number one ...
... especially for those popular keywords that are being targeted by industry heavyweights. If you are just starting now then it's worse. The most important and knowledgeable marketers also struggle with achieving top ranking positions due to the competition factor associated with the most important conditions. Almost every industry already has long-running players who have been publishing content over the years, thousands of backlinks, and are doing SEO like a boss.
Google has a strong position # 1 position
Some of these top competitors are in the domain of 90+ domain officials and he is going to blow a new entry out of the water alone. So with a little domain authority, as a "newbie", a small backlink profile, and not so much piece of material, you have to do something different to get any traction. You have to adjust your strategy and make a really purposeful effort for your targeted keywords.
But first of all, decide that you want to rank number one.
Do you want to rank # 1 on GOOGLE?
How to do the right SEO
There are some things for which you want to rank # 1, which include the following:Your business name
Your service in your city
Your service in your country
Your service or product industry-wide
Industry Keywords
Each of these has a "level of difficulty" from "easy" to "extremely tough" and requires certain input to get it. For example, it's usually easier to rank # 1 for your business name, and choosing a unique brand name will make a long way to see you there. In contrast, Ranking # 1 is practically difficult for your service or product industry-wide because many businesses are competing for the same search term. Thus, it takes more than keywording but advanced customization such as quality optimization.
After deciding what to rank, it is time to decide "how" - that is, how do you want to rank?
Generally, there are some common ways to get a place. These are:
Natural / Organic listings (usually free and featured snippets, blogs, local listings, news, images, videos, maps, locations, and social updates are included.
Paid Google ads
It has been found that organic listings are the most valuable because you do not pay per click and you get a lot of traffic through organic search.
Keeping this in mind, the remaining steps in this post will focus on Ranking # 1, respectively.
What is the rank # 1 on GOOGLE
1. Run through Google's rules
First of all, you have to follow the rules.
You want to rank on Google Google has rules for you. If you have to rank, then you have to follow the rules. easy!
Google's Webmaster Guidelines clearly document the practices Google approves and they do not.
Google Webmaster Guide Updates
For example, in those terms and conditions, Google makes it clear that they
"We strongly encourage you to pay a lot of attention to the quality guidelines given below, which outline some of the illegal practices that can be completely removed from the Google index or otherwise algorithmic or manual spam actions If a site has been affected by spam action, then it may no longer be on Google.com or on any of Google's partner sites. May not appear in Namon. "GOOGLE 2018
So if you're targeting the # 1 spot on your platform, then you have to stay within Google's orb. They own it, remember!
To get started, Google has used Google-provided tools (Google Search Console, Google My Business, etc.) to configure your website to meet your best practices.
Google Search Console
Configuring your website to meet Google's needs is a condition for you to do well on the SERP.
2. Put it down
The ranking is at the top position about competition and Google recognizes it. The words you want to rank, the more popular and the more focused you focus on the place you want to rank, the more the level of competition you will face. This is a competition that Google will use to rate your site ... which means that your ranking indirectly depends on what your competitors do or do not do. So to run a successful SEO, you have to understand the competitive scenario.
As a small business, you do not want to compete against big organizations with insulting marketing budgets. Of course, it is possible to pull them out using strategic SEO practices, but chances are you will lose [your time and money] to deal with these veterans.
This is the reason why focusing first on a niche is very important.
Instead of trying to compete with popular companies for popular keywords, get down and become "big fish in a small pond." Once you adjust your strategy to focus on a particular area of the market, it will be easy to rank fast for any specific keyword relevant to your new strategy.
And talking about the keyword:
3. Get your keywords right
As you read above, you should not try to compete for highly popular keywords. They are taken by big competitors and probably may not be easy. A good place to start is to target and dominate long-tail keywords. They are very less competitive and have the ability to transform better than those with small tails.
Small tail versus long tail
Apart from this, there are more long-tailed keywords than big, popular short-tail key conditions. Then finding them will not be a problem.
While a top short tail keyword can drive much traffic, there may not be a long tail keyword. Then move them to a bunch. When you do, you can get a lot of traffic from a set of long-tailed keywords.
In essence, if done well, then the summation of long-tailed keywords can run a lot of traffic in comparison to those of the popular short-tail.
Amazon makes 57% of their sales with long-tailed keywords.
Amazon Sales Graph
Amazon's sales have long been on the trend of development, which relates to the decision of the company to embrace the long tail adaptation.
Amazon Internet sales in perspective
The search for long tail also makes most of the searches on Google. Search giant estimates that 70% of search traffic is from long-tail keywords
Long tail keyword graph
The reason for this is that long-tailed keyword searchers look for specific information, while short-tail keywords are more general.
Here's an example:
Short-tail keyword: "WordPress theme"
Long tail keyword: "Free Responsive WordPress Theme for Blog"
Small tail and long tail keywords
You should target these long tailed keywords because they are easy to rank, and can drive a "good" amount of good traffic. And this means that they will usually take less time, less money, and less competition.
Need help with keywords? Check out our free keyword suggestion tool which is trusted by hundreds of thousands of people.
4. Publish loads of attractive and useful content
Google says:
"Creating attractive and useful content will probably affect your website more than any other factors." Google, 2018 If you want to rank on top, you will not be able to do this without content. Therefore, you need to continually and regularly publish and publish the content ... a lot.
View content as a substance that links your site to Google's # 1 position.
But do not add content to it; Make your content useful, valuable, high quality, relevant, unique, and attractive.
Content is king
Such content will help you promote your rankings in three rankings:
First of all, more content means more keywords, and therefore Google will have your keyword in the search results.
We recommend that you write more posts than your competitors. This is so important because:
One, by writing more posts, you usually get a better shot to push your competitors. When Google notices that you are publishing a lot more valuable piece of content than your competitors, they will push your more content to higher positions. So if your opponents are writing 16+ posts per month (which is the average number of most blog posts published per month), then writing 5-10 posts in one month will not cut it off. You can not expect to get out of at least one competitor or catch the industry leader.
Two, the more content you write, the more pages that are indexed, and the more traffic you bring to your site. Then, the more people that come to your site, the higher your popularity and the gaining recognition as a Google ranking factor and thus pushing your site upwards.
In essence, you have to write, like your business depends on it ... because, on the basis of the figures, it does!
And this old style cannot be a 500-word blog post that you slap together in an hour. According to the study, the top results of Google (First Page) have an average of 189 words.
Content total word count
5. Make on-page optimization in mind with your keywords.
On-Page SEO (aka, on-page optimization) is still considered to be one of the most useful search engine optimizations. It will be a DISSERVICE to choose the right keywords, create useful content, and then do nothing to optimize for the best possible position in the SERP.
If you did not know, SEO on the page included optimization of elements within your website including content, site speed, visual element, meta tag, meta description, permalink structure, internal link etc.
On page SEO
On-Page SEO is essential for your pages to be indexed and they are eligible for top positions as well as traffic and engagement.
For example, customizing headlines and meta descriptions for searchers could result in a 10% increase in click-through-rate (CTR). And an increase in CTR means that you are on your way to high rankings because Google Rankbren loves high CTR.
6. Create Multiple Links (Off-Page SEO)
On-Page SEO does not have to do everything. In fact, the second side of SEO is equally important.
It is called off-page optimization and to claim better SERP ranking, you have to do with whatever you need to do from your website.
Off-page SEO
Off-Page SEO includes things like Social Signal Optimization and Local SEO, most of which include link building activities. If anything bigger players can use to beat the small players, then they will have their scalps of backlinks.
Backlinks are so important that Google even says one of their top three ranking indicators along with content and rank braid. For the best backlink analysis, see our Freemium Backlink Tool.
To console ... Ranking # 1 is more than climbing
After climbing the top, you have to find a way to stay there. Competitors are continuously disputing for the same place and there may be a drop in any wrong way on your part. Now, if you want to claim top spot without having quality links and relevant content in a competitive industry with enough time, it can increase Google red flag.
The sites that reach the top using low-quality techniques, but have come back, sometimes even up to 3 pages. It can be in a few months period or at a time. Some get released while some manually get spam actions.
If you are at the top of a competitive result, you can bet that the competitors will try to do everything under your power to take it over you. But it does not stop there; Google will look at your site as well. This could mean that your site has a deep algorithmic analysis or even a manual review. There are thousands of manual reviewers in Google that rate the quality of results pages and sites that are included in them.
Below are some low-quality signals looking for Google reviewers:
Malicious, harmful, or misleading practices
Bad user experience
Counterfeit or incorrect information
Lack of unreliability and reliability
Negative reputation and bad reviews
Auto-generated content
Irregular websites
A website that contains many spammy comments
Bad page design
Filling of keywords
even more.
You must try as much as possible to keep these practices in place # 1 to keep these practices away.
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